May 2007

Mind Your Own Business

Know a young person interested in entrepreneurship, or someone you would like to encourage to take an interest in business? “Created by the U.S. Small Business Administration and Junior Achievement, this site walks you through five easy steps of business ownership – whether you’ve just had a brainstorm for your first business venture or you’ve been at it a few years.”

Mind Your Own Business

Winery and Vineyard Energy Efficiency Workshop

“The California Sustainable Winegrowing Alliance and PG&E invite winery facility managers, vineyard managers, principles, and other personnel to a free energy efficiency workshop to learn about best practices for energy management in wineries and vineyards. The workshop will take place in Geyserville on June 12. Topics covered include energy evaluation and planning strategies, renewable energy opportunities, PG&E programs including free winery energy audits, equipment rebates, and technical support services, and how to develop an action plan to implement energy improvements. A free lunch will be provided. Register for the workshop online at”

Do You Know the Applicable Federal Rate? – Money 101

SmallBiz magazine has a great article in the April/May 2007 issue: “The People’s Bank: How to Borrow from the People Who Love You Without Making Them Hate You.” Borrowing from friends, family, neighbors – called informal investments – totaled $92.7 billion in 2005.” They also recommend Investors in your backyard: how to raise business capital from people you know, by Asheesh Advani, Nolo Press, 2006.

[The Applicable Federal Rate is the minimum interest rate allowed by the IRS for private loans.]

Check our catalog for more titles on Small Business Finance.

The One Page Business Plan – RESBDC Workshop

This Redwood Empire Small Business Development Center workshop is part of their ongoing series:

“When you hear the word Business Plan, you probably think: why do I need one? My business is too small; Something I may need someday, but …; A pain! Creating your business plan doesn’t need to be painful or time consuming. This interactive session will show you that an effective business plan can be written on one page & used as a tool to run your business so your business stops running you.”

May 17, 2007, 1:00 pm – 4:00 pm
Redwood Empire SBDC Conference Room, 606 Healdsburg Avenue, Santa Rosa

For more information and online registration or call 1-888-346-SBDC.

For more help, check our library catalog for books on Business Planning.

Bookkeeping & Quick Books for Start-Ups – SCORE Workshop

From our local SCORE chapter: “… explain[s] the main concepts and the terminology of bookkeeping for a small business: what a balance sheet contains, the difference between cash and accrual basis, income statement (also called profit-loss), cash flow, and how these different aspects of recording and controlling your money interact. In the second part, we will set up the chart of accounts for a fictitious small business in front of your very eyes: which information you need to get started, how to pay bills, how to enter accounts payable and receivable, and how to know whether you are making money or just moving monies around.”

Saturday, June 9, 8:30 AM – 12:30 PM
Santa Rosa Junior College, Emeritus Hall, Room 1597

For more information on SCORE Saturday workshops and online registration.

Rohnert Park Annual Spring Business Showcase

“This is a celebration of Chamber business members to which the entire Rohnert Park community is invited. Exhibits provide an opportunity to showcase products and services, meet potential customers, and build goodwill. Always a sell out, this two-hour Showcase is the largest community event in the city.”

May 24, 2007, DoubleTree Hotel Ballroom
4-5 P.M. Business to Business, 5-7 P.M. Open to the Public.

For more information and to register online.

Doing it the Trump way

Love him or hate him, Donald Trump’s book, Trump 101: The Way to Success, John Wiley & Sons, 2006, “[is a] collection of Trump’s wisdom, inspiration, and advice [that] is organized around 20 distinctive motivational themes, including “Don’t Waste Your Life on Work You Don’t Love,” “Set the Bar High,” “Tough It Out: Be Persistent,” “The Proof Is in the Doing: Learn by Doing and Taking Risks,” “Your Gut Is Your Best Advisor: Listen to Your Instincts,” “Negotiate to Win: Use Diplomacy,” “Swim against the Tide: The Comfort Zone Can Pull You Under,” and more.

Visit the SCL Biz Guide to Managing a Business for more.

MadScam: Kick-ass Advertising Without the Madison Avenue Price Tag

By George Parker, MadScam: Kick-ass Advertising Without the Madison Avenue Price Tag, Entrepreneur Press, 2006, “offers this friendly, informative guide to advertising for small businesses. After outlining how to focus your advertising on your business’s strengths, find your unique selling point and budget appropriately, Parker devotes a chapter each to print, television and new media ad strategies. In the final sections, he discusses how to hire freelancers and agencies, and how to track results. Resources and a glossary round out the book. Beginners will find more useful ideas than an established small business person, though his insider tips (e.g., a list of “Dumb Things You Should Avoid” when advertising, such as “trying to associate yourself with things that have no relevance to what you do”) can be very insightful.” Publisher’s Weekly.

Look to the SCL Biz Guide to Growing a Business for help with advertising, marketing, branding, public relations, sales, and everything to help expand your company.

Sonoma Country Tourism Forum

Featuring a breakfast, three keynote speakers, and an opportunity to learn about tourism/consumer spending trends, travel trends, emerging hot markets, and economic impact in Sonoma County.

May 18, 2007, at the Vintners Inn Event Center in Santa Rosa, beginning 7:30 – 10:30am. The event is free, but space is limited, so please contact Chalin’ Aswell at 707-565-6411 or to reserve a seat.


  • David Bratton, founder of Destination Analysts, a research and marketing organization specializing in destination research, who will share various business challenges faced by convention & visitors bureaus, chambers of commerce, and other membership associations and discuss visitor travel, spending trends, and the economic impact of tourism.
  • Salvador Acevedo, the president of Contempor´┐Żnea, a marketing communications firm focused on the Latino community. Mr. Acevedo will discuss the emerging Latino travel market, trends, and how to connect and capitalize with this growing segment.
  • Michelle Heston of Fairmont Sonoma Mission Inn & Spa will speak about green business practices and how Fairmont has saved money and differentiated itself in the market. EcoRing, a local business initiative, is igniting a vibrant eco-tourism community with participation from residents, business, local governments and visitors. The association educates and aids businesses, residents, and visitors to act responsibly toward the environment.

Astia – The Women’s Technology Center

“The Women’s Technology Cluster is the pre-eminent business incubator in the US dedicated to women leaders building technology-driven businesses. Our mission is to increase the number of successful companies and to leverage their influence. Through our dedicated community of proven CEOs, investors and industry experts, we provide extensive advisory services, coaching, and access to business and capital networks.”

The WTC is changing its name to Astia – they have an open house the second Wednesday of every month, 11am, at 655 Montgomery Street, Suite 540, San Francisco.

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