June 2007

How to Buy a Business or Franchise – RESBDC Workshop

One of the Redwood Empire SBDC Workshops series, “Entrepreneurs will learn important strategies and techniques to successfully acquire an existing private business or select and purchase a new franchise. Among the topics included: Is business ownership for me? Types of businesses available; What can I afford? Acquisition financing; Determining value and more.”

June 27, 2007 2:00 pm – 5:00 pm
Redwood Empire SBDC
606 Healdsburg Avenue, Santa Rosa

For more information and to register online.

Business Podcasts

Like to listen to your business news? “Stick It in Your Ear: Keeping Current with Podcasts,” by Adam Bennington, in the May/June 2007 issue of Online: The Leading Magazine for Professionals, includes a list of recommended business podcasts. For detailed information about each one, including frequency, length, and content/evaluation, please see the article.

Make the Most of Your Online Ad $$$

It’s a whole new ballgame in advertising, with lots of new rules. Get the most bang for your buck with How to use the Internet to advertise, promote and market your business or Web site– with little or no money, by Bruce C. Brown, Atlantic, 2006.

The SCL Biz Guide to Growing Your Business has more resources for advertising, branding, publicity, and marketing.

Protecting Your Ideas & Your Business

In an Entrepreneur magazine article [June 2007], excerpted from Start Your Own Business: The Only Startup Book You’ll Ever Need, by Rieva Lesonsky, Entrpreneur Pr., 2007, the first line is: “You wouldn’t open your office for business but then go home without locking up, right?” and goes on to remind us that if you haven’t protected your business ideas you’re essentially risking the same loss.

The article covers using patents, trademarks, and copyright to make sure you profit from your intellectual property.

Check out the US Patent & Trademark Office and the Library of Congress Copyright Office for more information and forms.

For more books on patents, trademarks, copyright & intellectual property.

Specialized Lists of Local Businesses

The North Bay Business Journal is a great resource for Sonoma County and provides one of the most useful ongoing services: specialized lists of local businesses. As an example, the May 28, 2007 issue includes a list of Computer Training Facilities and one of Residential Mortgage Lenders. The lists are also available online.

The Library has backfiles of the North Bay Business Journal, starting in 1990 (when it was called The Business Journal).

Bay Area Biotech Forum

The San Francisco Business Times is hosting this “conversation with the leaders of several of the region’s leading life science research institutes, who will discuss new research focuses, challenges and opportunities. They will discuss the changing role of institutes like theirs in the financing and other processes at work in bringing new therapies to market. These leaders will talk about how academia is becoming more attuned to the needs of industry while still maintaining the independent inquiry that is vital to the field.”

Speakers: Dr. Robert Mahley, President, The J. David Gladstone Institutes; Dr. Bert Lubin, President, Children’s Oakland Research Institute; James Kovach, President & COO, Buck Institute for Age Research and Gail Maderis, President & CEO, FivePrime Therapeutics, Inc.

Wednesday, June 20, 2007, 7:30am Registration, 8:00-10:00 am Breakfast Forum
Hilton San Francisco Imperial Ballroom, 333 O’Farrell Street

For more information and to register online.

Understanding Your Numbers

Profit margin, cash flow, liabilities and equity, assets, income statements, estimates, assumptions, balance sheet, ROI, liquidity ratios, profitability ratios, financial transparency – you have the numbers, but need help making the best use of them? Check out Financial intelligence: manager’s guide to knowing what the numbers really mean, by Karen Berman and Joe Knight, [Harvard Business School Press, 2006] to see how you can get to a healthy bottom line – and we all know what that means.

For more books on Financial Statements.

Member of a Minority & Starting a Business?

The Minority Business Development Agency (MBDA) is part of the U.S. Department of Commerce and is the only federal agency created specifically to foster the establishment and growth of minority-owned businesses in America. Visit their website for information on financing your business and articles on everything from risk management to business plans.

Minority Business Development Agency (MBDA)
San Francisco National Enterprise Center
221 Main Street, Room 1280, San Francisco, CA 94105

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