Why do some ideas ‘stick’ and become part of our culture? Chip Heath, Stanford University Professor in the Graduate School of Business, and Dan Heath, a former researcher at Harvard Business School, answer this question in their new book, Made to Stick: Why Some Ideas Survive and Others Die, Random House, 2007.
With many examples of the author’s six principles of ‘stickiness’ to help, you can devise advertising and marketing that will make your business product or service ‘stick’ in a consumer’s mind.
For more help with marketing, advertising, and public relations, see the SCL Guide to Growing a Business.
Monday 16 Jul 2007 | New Library Materials