With all of the sophisticated electronic marketing available to businesses these days, sometimes old-fashioned Word of Mouth Marketing (WOMM) can still be the most effective.

WOMMA, The Word of Mouth Marketing Association has a good website – start with WOM 101 – An Introduction to Word of Mouth Marketing, to understand the types of WOMM and learn the sophisticated techniques developed to give “people a reason to talk about your products and services, and make it easier for that conversation to take place.”