September 2007

Internet Marketing

The Santa Rosa Chamber of Commerce is hosting “Internet Marketing Workshop:
Effectively Marketing Your Business Online.” Industry experts from Intuit and Constant Contact will discuss:
• Effectively marketing your business online, whether you have a website or not
• Utilizing paid search advertising and natural (unpaid!) search engine optimization
• Leveraging email campaigns to market & promote your business

September 20, 7:00-9:30 am
Fountaingrove Inn
101 Fountaingrove Parkway, Santa Rosa

Information & Online Registration

Top 100 Women Owned Businesses Awards Luncheon

“Be in the room with our region’s highest achievers -the women at the helm of the largest women-owned businesses in the Bay Area. You’ll spend an afternoon celebrating and networking with these outstanding entrepreneurs, visionaries and leaders. Join us as we applaud their success, and unveil where they rank on the San Francisco Business Times annual list of the Top 100 Women-Owned Businesses in the Bay Area.”

Wednesday, September 19, 2007 11:15 – 1:30 p.m.
Palace Hotel, 2 New Montgomery Street, San Francisco, CA 94105

Online reservations

For more see the SCL Biz Guide to Women in Business.

From 5 Simple Steps to Writing the Ultimate Press Release to the 22 Most Common Mistakes to Avoid

publicrelations.jpgA new book by Roscoe Barnes III, Public Relations Made Easy [Entrepreneur Pr. 2007], will help you write excellent news releases, newsletters, slogans & sales messages, create press kits, launch effective publicity campaigns, handle press interviews, collect & use testimonials, tune-up your website for maximum customer exposure, and avoid at least 22 mistakes.

For more on public relations and publicity visit the SCL Biz Guide to Growing Your Business.


SCL Biz reported on the Library’s extensive online business databases earlier this year, available for free to anyone with an Internet connection and a library card. is a company directory website that claims to have over 3 million companies in their database. Search by keyword, company name, geographical area, number of employees, annual revenues. You can also search for a person by name, or by company and job title. At the time of this post a basic keyword search and the advanced search are available for free (other options fee-based).

For more business resources on the web see the SCL Biz Guide to Internet Resources.


Many of us are familiar with SIC Codes – if you know the SIC code for your business or industry, you can research employment, productivity, import/export, etc., for that industry. Standard Industry Classification codes were established in the 1930s primarily to help us measure and compare statistical information.

In 1992, the U.S. started moving toward a new, and more detailed classification system that covers the U.S., Mexico, and Canada, the North American Industry Classification System, or NAICS [usually pronounced nakes] and the first version was rolled out in 1997; the last major revision was in 2002 and another is scheduled for 2007. NAICS codes are more detailed, allowing for closer comparisons, than SIC codes. Almost all business research is easier if you know your SIC and NAICS codes (some agencies and publications, including the SEC, still use SIC).

To find your SIC Code, use the U.S. Labor Department site SIC Division Structure.

You can find a NAICS code (or the use the SIC code to find a corresponding NAICS code) at the U.S. Census Bureau site, North American Industry Classification System.

With your library card number you can also use the Business & Company Resource Center to not only find your SIC and NAICS code, but articles, company profiles, news, rankings, and more about your industry. For more information, visit the SCL Biz Guide to Online Databases.

Going or Gone Concern

If you are just getting started in business or branching out into new areas, it can be hard to understand the associated terms and concepts. On Business, with over 20,000 definitions, you can search for a specific term, or choose a general category [e.g., accounting & auditing, e-commerce, agreements & contracts, etc.] and read a definition for any word.

Going or gone concern? The going-concern principle is a “basic accounting concept which assumes that a firm will continue to operate in the foreseeable future. The significance of this becomes apparent when the value of a running business is compared with the value of one being wound up (‘gone concern’).”

California Diversity & Leadership Conference – Sep 19-21

“The 2007 California Diversity and Leadership Conference offers an exciting schedule of keynote speakers and concurrent sessions intended to address Diversity & Leadership. The Conference’s Program Committee has organized a program with over 30 concurrent sessions, covering a wide range of Diversity & Leadership topics” that include Workforce and Supplier Diversity, Diversity Marketing, Corporate Citizenship and Leadership.

Keynote speakers are Academy Award-Winning Actress, Geena Davis, and Christopher Gardner, Chief Executive Officer Christopher Gardner International Holdings (the book and movie The Pursuit of Happyness, are about Gardner).

September 19-21, 2007
The Westin St . Francis, 335 Powell Street, San Francisco

Information & Registration

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