This is a Redwood Empire Small Business Development Center workshop:

“Do you really know your customers? The use of personas to create dimensional customer profiles allows you to speak directly to your customers and make your marketing more effective. This 2-hour workshop will explain the theory of marketing personas, how to write your own personas and the pitfalls to avoid. You’ll get started writing one persona in class, and leave with simple guidelines for creating, maintaining and using personas to increase your marketing success.”

October 29, 2007 10:00am – 12:00
Redwood Empire SBDC Conference Room
421 10th Street, Santa Rosa CA 95401

More information and reservations or call 1-888-346-SBDC.