Street Fighter Marketing Solutions: How One-On-One Marketing Will Help You Overcome the Sales Challenges of Modern-Day Business, by Jeff Slutsky [Free Press, 2007], “… focuses primarily on local business strategies of owners, managers, and employees at an individual location who are seeking neighborhood or community customers. Stressing the necessity of tangible results in the development, execution, and continuation of marketing programs, the author explains in detail the important calculation of ROMI (Return On Marketing Investment). With hundreds of low-cost opportunities that can be implemented locally, he describes his Street Fighter methods as a neighborhood-by-neighborhood, grassroots, in-your-face, take-no-prisoners type of approach.” Booklist, 2007
For more marketing help visit the SCL Biz Guide to Growing Your Business.
Monday 26 Nov 2007 | New Library Materials