January 2008

Sonoma Valley Business-to-Business Expo

Show off your business and learn about many others at the Sonoma Valley Chamber Business-to-Business Expo.

March 20, 2008 • 4:00pm – 7:00pm
Sonoma Veterans Building, 126 First Street, Sonoma

Registration and booth reservations or call 996-1003 for information
[Register by 2/8 to be included in promotional materials]

SF Bay Area One of the Best Markets for Women

According to a bizjournals.com study reported in “The Best Markets for Female Execs and Women Business Owners,” by G. Scott Thomas, “The San Francisco Bay area emerged as the clear national leader. The mix of industries in the San Francisco-Oakland area has made it possible for women to do extremely well, says Tucker Hart Adams, president of The Adams Group Inc., a Colorado Springs economic-research firm.”

‘”Instead of heavy manufacturing, San Francisco has a lot of technology-related and service-related businesses,” she says. “And it’s a fact that you tend to find more women going into technology and the services, not steel plants. It also helps that San Francisco has a very supportive network for women in business. Instead of the good-old-boys network, it’s a good-old-girls network.”‘

The number of businesses owned by women increased 20 percent during a recent five-year period, according to the U.S. Census Bureau, while the revenues produced by those firms jumped 15 percent. Very interesting article for all women in business.
For more see the SCL Guide to Women in Business.

Networking – Make It Count

Make Your Contacts Count by Baber Saavy Networking by Nirenberg
Michael Coit wrote an interesting and valuable article, “Local Networking Clubs Really Pay Off” [Press Democrat, 1/21/08], extolling the virtues of business network groups; there is also a list of our local clubs with the article.

If you’d like to make the most of the experience, try Make Your Contacts Count: Networking Know-How for Business and Career Success, by Anne Baber and Lynne Waymon [Amacom, 2007] and Savvy Networking: 118 Fast & Effective Tips for Business Success, by Andrea R. Nierenberg [Capital Books, 2007]. Whether you are a novice and need some help with ‘netiquette’ or an accomplished networker looking for new opportunities, and some tips for remembering names, these book can help you. Learn how to leverage professional memberships, brand yourself, make a memorable entrance, make conversations flow and how to follow up – just do it, no excuses.

Check the catalog for more Library materials on business networking.

Do-It-Yourself Public Relations – Workshop

Presented by the Sonoma Valley Economic Development Partnership and Redwood Empire SBDC, this workshop is about “PR” and how it affects “the image that others form of you or your business. It’s what you can do to get positive publicity, to garner customer and general awareness and ultimately convert that awareness into action. Whether you own or manage a small business or are self-employed,this workshop is a key step to creating your company’s brand and image. Even if you’re on a budget, you’ll learn to work wonders using your own efforts. This workshop is for restaurants, wineries, retailers, and anybody with a story to tell!”

February 1, 2008 • 9:00am-Noon
Training Center, Sonoma Valley Fire Station, 630 Second Street West

More information or call (707) 996-1033 to register and then check the SCL Biz Guide to Growing A Business for more help.

2008 SSU Economic Outlook Conference

The Sonoma State University School of Business and Economics is hosting the “North Bay Economic Outlook Conference: Is the North Bay Economically Sustainable?”

  • Mr. Carl Guardino, President & CEO of the Silicon Valley Leadership Group will deliver the keynote address
  • Robert Eyler, Economics Department Chair & Director, Center for Regional Economic Analysis (CREA) and Brian Sobel, President, Sobel Communications will discuss North Bay economic Trends
  • Panel Discussion on “Economic Sustainability in North Bay Industries, with Jim Kovach (Buck Institute for Age Research), Tony McCormick (Agilent), Vic Motto (Global Wine Partners), Lorraine Otte (First Priority Financial), Carl Wong (Sonoma County Office of Education), and Keith Woods (North Coast Builder’s Exchange).

February 8, 2008 • 7:30am – Noon
The Sheraton Hotel, 745 Baywood Drive, Petaluma

Information & registration

How Does Your Business Compare to Others? Business Benchmarks Website

We all like to know how we fit into the larger picture and Entrepreneur Press has a great new website that allows you to look at industry analysis for many types of businesses. For instance, let’s say you own a fitness center. You’ll find that there were 43,922 businesses in 2007, with an average revenue of $402,065, average number of employees is 14, the top performing businesses had an average revenue of $2,020,151, with an average of 56 employees. You’ll also find comparison sales benchmarks for multiple years, number of businesses by employee size, by years in business, average revenue generated per employee, and more.

Take a look at the Business Performance Dashboard for data on businesses in many categories: apparel, auto, beauty, business services, food (manufacturing, retail, restaurants), health, home (construction, maintenance, improvements), insurance, kids, laundry, media, networking, pets, real estate, recreation & fitness, retail, senior care, tech, and travel. Another fantastic, free service for small businesses from Entrepreneur Press.

Make Your Presentations Sizzle and Sell

Power Points! by Mills Harry Mills has helped the world’s brand icons such as Lexus, PwC, Ericsson, and Kimberly-Clarke shape mission-critical presentations and his new book, Power Points!: How to Design and Deliver Presentations That Sizzle and Sell, by Harry Mills [Amacom, 2007], will help you make your PowerPoint presentations powerful and exciting. The book comes with a CD-ROM filled with ‘stunning 3D images, graphics and templates, and seven spectacular PowerPoint slide presentations.”

Find more on public relations, selling, and advertising in the SCL Biz Guide to Growing a Business.

History of Winegrowing in California

Nina Wemyss, distinguished wine historian and lecturer, has created lively and stimulating programs on wine, art, and civilization and presented them to discerning audiences throughout the world. She will present a talk illustrated with images on “The History of Winegrowing in California” that will interest everyone in the wine business.

The story of California winegrowing is intricately entwined with the rich history of the State. Long before the orange groves, before the discovery of gold, while Los Angeles was a pueblo, and Yankees were foreigners, winemaking was an established part of California life. The rich images and lively insightful narration will form a backdrop for a memorable evening of alluring Kendall Jackson wines accompanied by fine hors d’oeuvres.
Proceeds will benefit the Sonoma County Wine Library.

February 1, 2008 • 6:30pm
Kendall Jackson Wine Center, 5007 Fulton road, Fulton

More information or call 431-2898 for reservations

Employment Law Seminar

The Santa Rosa Chamber of Commerce is hosting a seminar for business owners, human resource professionals, and managers & supervisors to learn about changes in employment law and how to avoid common mistakes related to hiring, performance management, and legal compliance.

January 29, 2008 • 7:30 – 10:00am
Santa Rosa Chamber of Commerce, 627 First Street, Santa Rosa

Information and reservations

How to Start & Manage a Business – SCORE Workshop

This workshop, presented by SCORE, is a four-hour seminar to help prospective and current owners of small businesses to succeed. Subjects include guide for seeking financial aid, writing a business plan, marketing, advertising, and sales promotion. Other topics: record keeping, taxes, insurance and legal needs.

January 19, 2008 • 8:30am – 12:30pm
SRJC, Emeritus Hall on Elliott Avenue, Room 1520

Information and online reservations

See the SCL Biz Guide to Starting a Business and Guide to Managing a Business for more help.

Do Your Employees Hate You?

30reasons.jpg 30 Reasons Employees Hate Their Managers: What Your People May Be Thinking and What You Can Do About It, by Bruce L. Katcher, with Adam Snyder, Amacom 2007. “Quietly seething…secretly resenting…and ultimately affecting performance, employees’ negative feelings toward their managers can lurk beneath the surface of even the most pleasant-seeming work relationships. These issues, if gone unchecked, can result in organizational catastrophe. To find out what’s really going on, the authors surveyed more than 50,000 employees in 65 organizations of all types and sizes, and discovered the 30 main causes of ill will. This book provides solutions for these fundamental symptoms of employee-manager discomfort, including employees’ sense that:
  • they’re being treated like children
  • their contributions aren’t respected
  • they lack the resources and training they need to do their jobs well
  • their pay isn’t fairly linked to job performance
  • their manager doesn’t listen to them
  • they get insufficient feedback
  • senior managers are incompetent
  • they are burdened by heavy workloads or inflexible schedules.

Featuring real-life examples, this eye-opening book empowers managers to make their workplaces more productive, congenial, and satisfying for their people and for themselves.”

Celebrate the 2008 Book of Lists

The North Bay Business Journal produces an incredible reference for anyone doing business in our area: The Book of Lists. An annual publication, this collection of businesses, arranged by the type of service they provide is invaluable. Meet those who made the 2008 list, enjoy Hors d’Oeuvres and fine local wines at this event celebrating the publication of the new 2008 Book of Lists.

January 24, 2008 • 5:30-7:30pm
Doubletree Hotel, 1 Doubletree Drive, Rohnert Park

Information & reservations

12 Business Ideas That Are Changing the World

“The Times and Times Online bring you Twelve Business Ideas That Are Changing the World. The new series will hear from 12 influential business figures from a wide range of sectors as they explain an idea that they think is fundamentally changing the way we do business today.” You can read the transcript of each program, download an MP3 file, stream it to your computer, or subscribe through iTunes.

2008 State of the County Report to the Community

The Sonoma County Economic Development Board will host a breakfast meeting with a program that will “feature an update on county initiatives and programs during the past year, and the challenges and opportunities in 2008 facing the county. This fifth annual breakfast forum, which sold out last year with more than 500 attendees, is an opportunity to discover how the major issues facing our County will affect our community.

In addition to the State of the County speech delivered by the 2008 Chair of the Board of
Supervisors, the event will feature a special forecast on Sonoma County’s economic future by Steve Cochrane of Moody’s Economy.com. His report will include how Sonoma County can explore opportunities with the changing workforce, growing environmental constraints, and increased international competition. Dr. Cochrane’s talk is part of his work with the Innovation Council. A showcase of County agencies will be open before and after the program.”

For those unable to attend the breakfast, a live web cast of the January 23 presentation may be seen online through the County website at www.sonoma-county.org. This presentation is available to anyone with computer Internet access. For those unable to attend or view the broadcast, check other options available to view the event by calling (707) 565-7170.

January 23, 2008 • 7am – 9am
Doubletree Hotel, One Doubletree Drive, Rohnert Park

Information and reservations (Reservation deadline is January 16)

Chalk Hill Clematis

Chalk Hill Clematis in Healdsburg, owned by Kaye & Richard Heafey, with Murray Rosen, Farm Manager, got a nice mention in the January/February 2008 issue of AARP Magazine. The article, “Wish Books,” is about passionate gardeners and the catalogs we love to browse. Chalk Hill Clematis was listed as a catalog with a huge range of inventory: ‘The Queen of Vines in 300 varieties.’ Congratulations to CHC.

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