January 2008

Protect Your Business & Customers If You Sell Online

The American Bar Association has a new website that is “a resource for business people launching ecommerce enterprises and for businesses venturing into online sales. First-time entrepreneurs and established small to medium-sized business expanding their horizons should find helpful information on this site about selling goods and services online. ”

Designed to present easy-to-understand information, Editorial Director Jonathan Rubens said, “From obtaining a domain name to protecting customer privacy, our SafeSelling.org site offers a complete range of logically listed mini-topics to help our target audience find the facts they need.”

Preparing Your Business for the Unthinkable

After last Friday’s hurricane force winds and torrential rains this is a very timely program. The Sonoma County Economic Development Board, as part of its ongoing seminar program, presents: Preparing Your Business for the Unthinkable: Practical Tools to Help Your Business Survive Disaster. 43% of businesses without a plan never reopen after a disaster – don’t be one of them. At this workshop you will be able to develop a simple disaster plan for your business with advice and help from local experts and learn about important business continuity strategies such as IT backup.

January 17, 2008 • 7:30-8 am [Continental Breakfast] 8-10am [Program]
Healdsburg Golf club at Tayman Park, 927 S. Fitch Mountain Road, Healdsburg

More information or call 707-565-7170. Registration deadline January 11.

Free Energy Audit for Your Business

The Small Business Energy Alliance (SBEA), Northern California, is a program funded by California public utility ratepayers and administered by PG&E. Through a contract awarded to The Energy Alliance Associates, you can sign up and an energy expert will visit your business, conduct an energy audit and give you a list energy-saving recommendations for lighting, air-cooled package air conditioning and refrigeration systems. Get greener and save money.

Call 800-881-7232 or visit SBEA: Energy Survey for more information and an appointment.

Calling All Sales Managers

Sales Manager’s Success Manual “Today’s sales managers face a tough challenge. They must be more productive than ever while relying more on partners and technology with reduced resources in the field. And with fewer, larger customers, every decision becomes more important — and riskier. The Sales Manager’s Success Manual, by Wayne M. Thomas [Amacom, 2008] provides the critical information sales managers need to succeed in this increasingly difficult job. Covering fundamental sales management topics including compensation, forecasting, and motivation, along with more advanced topics such as dealing with internal politics, understanding generational issues, managing up, and developing intuition, the book shows readers how to:* hire the best sales force * foresee potential surprises * help reps make better decisions * save time and resources * target accurately for better results * work with the CEO and the rest of the company.”

The Library has more books on selling and sales management to help boost your bottom line.

Want to Market Your Business on MySpace or Facebook?

Thank you to Janet Wentworth, of J&M Marketing, for alerting SCL Biz to an interesting workshop, “Social Networks for Adults,” sponsored by the Sonoma County Web Developers Special Interest Group. The speaker, Tony Stubblebine, is the founder of CrowdVine, a social network software company. Social networks like MySpace and Facebook started out as a way for friends to connect and hang out. Now professionals are flocking to social network services to build relationships and market their products. Find out how you can use LinkedIn to manage your professional network, market your product on MySpace, or create your own social network on services like CrowdVine.

January 8, 2008 • 6:30 to 7 pm (networking – optional) and 7 to ~9 pm (break, raffle ~8)
Volunteer Center, 153 Stony Circle, Suite 100, Santa Rosa


New Young Professionals Network in Santa Rosa

The Santa Rosa Chamber of Commerce is sponsoring a kick-off for their new Young Professionals Network (YPN), “a professional development program designed to engage and introduce young professionals to the Santa Rosa region’s vast resources and opportunities. YPN members gain access to prominent industry leaders and equally ambitious peers. As the premier organization of its kind in the region, the Young Professionals Network helps members get involved in the regional business scene to impact the current and future marketplace.”

January 10, 2008 • 5:00 – 7:00 pm
Upper Fourth, 96 Old Courthouse Square, Santa Rosa

Information or call 707.545.1414 x16

Cheers for Lou Kapcsandy & the Kapcsandy Family Winery

Robert Parker, in his Business Week ‘Wine’ column on 12/24/07, features Napa winemaker, Lou Kapscandy and the Kapscandy Family Winery, that Parker calls “definitely one of Napa’s next superstars.”

SCL Biz loves to see our local businesses in the national press – congratulations to Lou, his wife, Bobbie, and son, Louis.

Visit Kapscandy Family Winery for more information, including the winery’ mailing list.

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