Advertising Age magazine has published a list of two hundred industries and what they spend annually on advertising as a percentage of their sales and of their margin, as well as the annual ad growth (e.g, Retail stores spent 3.7% of their sales on advertising, 8.6% of their margin, and increased add sales in 2007 by by 6.3%). Comparison data is available from 1997 – 2007.

Advertising to sales ratios by industry

For more help with advertising, public relations, marketing, and expanding your sales, see the SCL Biz Guide to Growing a Business.