The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation by Lafley Inc. Magazine [April 2008] reviewed The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation, by A.G. Lafley and Ram Charan [Crown Business 2008] in their ‘Priority’ column and rated it a 9 on a scale of 1-10.

One of the intriguing ideas is Proctor & Gamble CEO Lafley’s contention that he “starts sweating if more than 60 percent of new ideas succeed, because it means that he’s playing too safe.” Great ideas for ways to bring innovation into your business – large or small.