April 2008

The Ultimate Small Business Marketing Toolkit

The Ultimate Small Business Marketing Toolkit by Goldstein The Ultimate Small Business Marketing Toolkit: All the Tips, Forms, and Strategies You’ll Ever Need, by Beth Goldstein [McGraw-Hill, 2007], includes a CD-ROM with 50 customizable forms, and ‘packed with dozens of worksheets, real-life examples, and step-by-step instructions, this all-in-one resource guides you through eight easy-to-follow marketing milestones.’

For more on marketing, check the SCL Biz Guide to Growing a Business.

Rohnert Park Annual Business Showcase

This is a celebration of the Rohnert Park Chamber of Commerce business members to which the entire Rohnert Park community is invited. Exhibits provide an opportunity to showcase products and services, meet potential customers, and build goodwill. Always a sell out, this two-hour Showcase is the largest community event in the city.

May 1, 2008 • 4-5pm Business to Business; 5 -7pm Open to the Public
Callinan Sport Center, 5405 Snyder Lane, Rohnert Park

Information and booth reservations

How to Start & Manage A Business – SCORE Workshop

This workshop, presented by SCORE, is a four-hour seminar to help prospective and current owners of small businesses to succeed. Subjects include guide for seeking financial aid, writing a business plan, marketing, advertising, and sales promotion. Other topics: record keeping, taxes, insurance and legal needs.

May 17, 2008 • 8:30am – 12:30pm
SRJC, Emeritus Hall on Elliott Avenue, Room 1520

Information and online reservations

See the SCL Biz Guide to Starting a Business and Guide to Managing a Business for more help.

Ethnic Events Calendar Online

If you have a product or service that might be of special interest to people of a particular ethnic or cultural group here is a fast way to find festivals and gatherings. Search by ethnic group, event date, or location and then contact the event host for information abut reserving a booth.

EthnicEvents.com

Negotiate Anything With Anyone Anywhere in the World

How to Negotiate Anything With Anyone Anywhere Around the World by Acuff If you are doing business – buying, selling, or both – in Poland, Brazil, or Zimbabwe, How to Negotiate Anything With Anyone Anywhere Around the World, by Frank L. Acuff [Amacom 2008], can help you understand the nuance and customs of negotiating there.

  • Part One offers general tips on how negotiating works in any language
  • Part Two focuses on global negotiating, with ‘Ten Powerful Strategies’ and the ‘Four Most Difficult Challenges’
  • Part Three is all about individual countries: fast facts, information about greetings, conversation, sensitivities, key negotiating pointers, business entertainment guidelines, gender issues, etc.

Santa Rosa Chamber ‘Show Us Your Green’ Business Expo

The theme of the Santa Rosa Chamber of Commerce annual business expo this year is ‘Show Us Your Green.’ There will be approximately 92 Santa Rosa businesses being represented at the Expo along with “Green” educational seminars taking place. Attend the expo to learn about new green products and services or reserve a booth for your business to show off its green.

May 6, 2008 • 4 – 7pm
Santa Rosa Veterans Building, 1351 Maple Avenue

Information and Booth Reservations [Booth reservations discounted until April 11]

Opening & Operating a Restaurant – SCORE Workshop

“You will be guided through every step required to open a restaurant and receive pointers about leases, concept, design and equipment,financing, hiring your personnel, menu, food production, as well as details about formalities such as taxes and licenses. In the second half, you will learn how to operate a restaurant: how to prepare quality food, how to provide efficient service, and how to create a pleasant ambiance – and make a living. You will be treated to several bits of wisdom acquired over decades in the business: No free Come-ons, no Two-for-One coupons, no personal checks, no unproductive advertising gimmicks.”

April 12, 2008 • 8:30am – 12:30pm
SRJC, 1596 Emeritus Hall, Santa Rosa campus

Information and registration

See the Library catalog for more about Restaurant Management.

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