The City of Santa Rosa’s Downtown Program, the Santa Rosa Chamber of
, and the Redwood Empire Small Business Development Center invite you to the Retail Academy – a series of workshops designed for owners of small retail
businesses. This series is presented especially for Downtown Santa Rosa business
owners, managers, and employees. In these workshops you’ll learn how to choose and
price your product, and market, advertise and promote your store for business success!

All workshops are 8 – 11am at the City Hall Annex, 90 Santa Rosa Avenue, in the Economic Development and Housing Department. You may attend the entire Retail Academy series, or choose the workshops that interest you most. If you are outside of the Downtown District and interested in any of the workshops, please email Autumn Buss or call her at 543-4338.

June 4 • Merchandising & Store Setup
July 16 • Product Mix & Pricing
August 6 • Marketing & Advertising
September 17 • Do-It-Yourself Public Relations

Information or Reservations