New Rules of Marketing and PR

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly, by David Meerman Scott [John Wiley 2007]. “Scott provides the technical novice a thoughtful and accessible guide to cutting-edge media arenas and formats such as RSS, vodcasts and viral marketing, without neglecting the fact that technological wizardry can’t substitute for a well thought-out marketing program. Besides emphasizing fundamentals like defining one’s audience, Scott also drills home the ethos and etiquette of the Web, encouraging content that’s both useful and unobtrusive. This excellent look at the basics of new millennial marketing should find use.” [Publishers Weekly, December 2007]

More on marketing, PR, and advertising in the SCL Biz Guide to Growing A Business.