May 2008

Google Advertising

Complete Guide to Google Advertising by Brown Pay-per-click advertising, Google Adwords and Adsense, developing an online marketing plan, optimizing your website for search engines, how to generate website traffic, tips for combating online fraud – it’s all in Bruce C. Brown’s book, Complete Guide to Google Advertising: Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan [Atlantic Publications 2008].

Fortune 500

Fortune Magazine printed its annual list of the 500 largest companies in the May 5, 2008 issue – you can view the list online. The top five: Wal-Mart, Exxon, Chevron, General Motors, Conoco-Phillips. You can see the full list, with revenues and profits for the year, or lists of corporations in your state, most profitable, money losers, most profitable industries, fastest growing industries, CEOs, and more.

Fortune 500 List

Climate Protection: Everybody Profits

Join Sonoma County government, business, education, and non-profit organizations to discuss sustainability. Representative Mike Thompson will deliver keynote remarks on the topic of climate protection: “What’s ahead nationally, and what does it mean for Sonoma County?” Protecting our natural resources requires a joint effort. Be part of a vision that includes a healthy business environment, reduced greenhouse gas emissions and unequaled quality of life. Come explore critical issues for our community:

  • How does Sonoma County fit into current and proposed U.S. climate initiatives?
  • How are Sonoma County governments doing in reducing their greenhouse gas emissions?
  • Who are the people making great strides toward sustainability in our community?
  • What are the very latest tools and solutions in energy efficiency, alternative fuels, water efficiency, and greenbuilding techniques?

Presented by the Sonoma County Climate Protection Campaign.

May 16, 2008 • 8:30am -2:00pm
Villa Chanticleer, 1248 North Fitch Mountain Road, Healdsburg

More Information

Healdsburg on MSN.com

SCL Biz loves to see our part of the world get national press, so it was great to see an MSN.com feature on Wineries of the World (5/3/08). It mentions wineries in Germany, Australia, France, Italy, South Africa, etc., but led off with the beautiful and unusual Quintessa Winery in Rutherford, and followed with this, below an enticing picture of wine, grapes, and a vineyard:

“The temptation is clear: Wine and grapes are a major reason to visit the Sonoma, Calif., area, especially Healdsburg, an easy and scenic drive through the nearby hillside vineyards and wineries north of San Francisco. You’ll find more than a dozen tasting rooms within a square mile of the town plaza.”

Wineries of the World

Economic Insight Report: Trends in Business Locations

The North Bay Leadership Council has again commissioned Robert Eyler, Ph.D. to write a report this time discussing the business trends in Marin and Sonoma County. Who’s leaving? Who’s coming? Who’s staying and why?

May 16, 2008 • 7 – 9am
Sheraton Hotel, 745 Baywood Drive, Petaluma

Information & reservations

Business Information: Over 22,000 Resources

The Directory of Business Information Resources by Richard GottliebThe Directory of Business Information Resources : Associations, Newsletters, Magazines & Journals, Trade Shows, Directories & Databases, Web Sites, Richard Gottlieb, editor, Grey House Publishing, 2007.

"Approximately 100 different industries are represented in this directory, which lists 22,111 resources such as associations, magazines, journals, newsletters, trade shows, other directories, databases, and websites, with their contact information and a brief description. Industries–presented alphabetically–include healthcare, computers and data processing, banking, internet, broadcasting, media, environment, safety and security, management, hotels, performing arts, sports and recreation, and travel. This edition contains an additional 924 listings and updates to existing ones. The volume begins with an article that summarizes projections for the development of the labor force from 2004 to 2014, issued by the Bureau of Labor Statistics. A cross-reference table based on the Department of Labor’s standardized list of business codes is included. Both entry and publisher indexes are provided." Book News, 2007.

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