This is a Santa Rosa Junior College Community Education short course, co-sponsored by the Redwood Empire Small Business Development Center: “Want to earn a healthy income selling your know-how to others? In four hours you will learn the essential ingredients of seminar success: how to give your first seminar with no financial risk; why topic definition and the right title are crucial to success; which key words most titles should include; what promotional strategies work; why program length is more important than cost; what four key questions seminar-givers must be able to answer about sponsorship or selection. A free 24-page workbook includes an organizational calendar, a current bibliography, two sample news releases, and a model evaluation form, plus guide sheets about publicity, mailing lists, locations, flyer/brochure preparation, budget, content and organization, and how to get scheduled at colleges and universities.”

June 25, 2008 • 6:00 – 10:00pm
2703 Maggini Hall, SRJC Campus

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