SCL Biz: Everything Business in Sonoma County

The 2003 edition, a New York Times bestseller, has been updated to reflect the changes, especially in technology, in selling today.

Jeffrey Gitomer’s Sales Bible: The Ultimate Sales Resource [Collins 2008] “This dynamic package, offers more than a thousand techniques to double a salesperson’s income in 30 days. Business columnist Gitomer describes the innovative sales process he developed as a leading sales professional and consultant. A gold mine of practical, hands-on information.”

Check SCL Biz Guide to Growing A Business and the Library catalog for more titles on selling.

Every small business owner knows that there is technology out there that could transform your business, but finding it, understanding it, and making it work for you can be daunting to say the least. The Redwood Empire Small Business Development Center is hosting the answer – a one day training event with six workshops covering all aspects of your business. The exceptionally low registration fee includes a professional bound course book covering all six sessions, access to online resources and further training materials, breakfast, lunch and beverages, and an opportunity to network with your small business peers.

These workshops have been designed for optimum user-friendliness and are intended for non-technical small business owners of all skill levels. Participants will also be provided with valuable how-to instructions and sample IT “road-maps” to take back and apply to their own business.

• How to save thousands of dollars using world class IT applications to power your small business
• How to use the latest Web applications to manage every part of your small business
• The best way to leverage your Web site with email marketing and significantly increase revenue
• How to avoid wasting money on the wrong technology investments>
• How Web 2.0 applications can transform your business productivity
• And more…

June 24, 2008 • 8:00am – 5:00pm
Sonoma Mountain Village Event Center, 1100 Valley House Drive, Rohnert Park

Information & Reservations

The City of Santa Rosa has an excellent website for the Downtown District. In addition to information for visitors, there are many resources for businesses:

• Business Tenant Improvement and Facade Improvement Loans
• Vendor Street License Information
• Energy & Conservation audits & rebates
• Business Development Resources
• Business Events for Downtown Merchants

City of Santa Rosa Downtown

This is a SCORE™ workshop:

“First, we will explain the main concepts and the terminology of bookkeeping for a small business: what a balance sheet contains, the difference between cash and accrual basis, income statement (also called profit-loss), cash flow, and how these different aspects of recording and controlling your money interact.

In the second part, we will set up the chart of accounts for a fictitious small business in front of your very eyes: which information you need to get started, how to pay bills, how to enter accounts payable and receivable, and how to know whether you are making money or just moving monies around. ”

June 14, 2008 • 8:30am – 12:30pm
SRJC, 1596 Emeritus Hall, Santa Rosa campus

Information and registration