What’s Stopping You by Barringer Are any of these ideas stopping you from your dream of starting your own business?

  • only extraordinary people start businesses
  • it is very risky
  • it takes a great deal of money and experience
  • the best ideas are already taken
  • you can’t compete against big-box retailers
  • a new business cannot get noticed

What’s Stopping You? Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business, by Bruce R. Barringer & R. Duane Ireland [Financial Times Management, 2008] will dispel these myths and set you on the path to business success.

For more help see the SCL Biz Guide to Starting a Business.