October 2008

Grow Your Customer Base – RESBDC Workshop

Every business needs to grow and prosper even in changing environments.This interactive workshop goes beyond customer service to help you focus on understanding customer loyalty, building business and personality skills, building telephone skills, master lost customer recovery skills practice active listening, building a quality assurance program and much more!”  Presented by Redwood Empire SBDC Instructor John DeGaetano.

November 4, 2008 • 1:00-4:00pm
Redwood Empire SBDC, 606 Healdsburg Avenue, Santa Rosa

Information & Reservations or call  1-707-524-1776

Pre-Venture Training to Get a Great Start – RESBDC Workshops

The Redwood Empire Small Business Development Center offers these three low-cost workshops for everyone considering their own business venture:

Pre-Venture training is a series of training sessions on business fundamentals for people who have developed a business concept, and initiated the planning process to start their business. Upon completion of modules I,II,III and completion of a business plan, the attendee will be assigned a core counselor.

Upcoming dates:

Module 1: Planning and What to Consider When Starting a Business & Legal Aspects of Starting Your Business
November 3, 2008 • 5:30 pm – 8:30 pm

Module 2: Marketing & Financing Your Business
November 10, 2008 • 5:30 pm – 8:30 pm

Module 3: Developing Your Business Plan
November 17, 2008 • 5:30 pm – 8:30 pm

Redwood Empire Small Business Development Center, Conference Room
421 Tenth Street, Santa Rosa, CA 95401

Online Reservations Reservations Required!

The Truth About Email Marketing

The Truth About Email Marketing by Jenkins The Truth About Email Marketing, by Simms Jenkins [Financial Times Management, 2008]“Email marketing is one of the most incredibly powerful yet misunderstood marketing channels of the business world. While many companies practice email marketing, few get it right. Industry expert, Simms Jenkins, provides a set of best practices to help you assess and refine your strategy and tactics. Your organization can gain much from new and proven approaches to email marketing: strengthen customer relationships, create loyalty, and build trust and awareness. The result is increased responses in sales, leads, registrations, and more.

  • The truth about recession-proofing your business with email marketing
  • The truth about measuring results and improving promotional and newsletter campaigns
  • The truth about email marketing versus spam”

Check our catalog for more books on Internet marketing.

QuickBooks Pro – SRJC Workshop

This hands-on, interactive class highlights the basics of using QuickBooks Pro for Windows to run your small business’ books. Topics covered include understanding QuickBooks, entering cards, invoicing and accounts receivable, bills and accounts payable, and reports. Currently using QuickBooks? Here’s your chance to get answers to your questions or problems. If you have specific questions, just bring in your PC data on a CD.” Presented by Lisa Blair Ireland, MBA and co-sponsored by the Redwood Empire Small Business Development Center.

November 1, 2008 • 9:30am -4:00pm
2802 Maggini Hall, Santa Rosa Campus

Information & Reservations (this class is closed, but check with SRJC about a wait list – (707) 527-4371 or 527-4372). The Library has lots of Quicken and Quickbooks manuals.

Secrets to Buying a Business or Franchise – RESBDC Workshop

“In this workshop, attendees learn critical concepts, strategies and techniques to successfully acquire an existing private business or select and start a new franchise within 12 months. With the knowledge you gain from this seminar, you can take immediate steps toward your business ownership or business expansion goals.Topics cover finding businesses for sale, valuing the business, the franchising option, financing options, 10 steps of a successful business acquisition process, questions to ask the owner, negotiating strategies, the closing process- and so much more!” Presented by Redwood Empire SBDC Instructor Al Statz and Jim Leonhard.

October 29, 2008 • 2:00 – 5:00pm
Redwood Empire SBDC,  606 Healdsburg Avenue, Santa Rosa

Information & Reservations or call 1-707-524-1776

YouTube for Business: Online Video Marketing for Any Business

YouTube for Business by Miller “To any businessperson or marketing professional, YouTube’s 20 million viewers are a tempting target. How can you tap into the potential of YouTube to promote your business and sell your products or services? The answers in YouTube for Business show you how to make YouTube part of your online marketing  plan–and drive traffic to your company’s website. In this book you’ll learn how to:

  • Develop a YouTube marketing strategy
  • Decide what types of videos to produce
  • Shoot great-looking YouTube videos–on a budget
  • Edit and enhance your videos
  • Create a presence on the YouTube site
  • Manage a video blog
  • Generate revenues from your YouTube videos
  • Produce more effective YouTube video”

YouTube for Business: Online Video Marketing for Any Business, by Michael Miller [Que, 2008]

2008 Leaders of the North Bay Awards Luncheon

The North Bay Leadership Council is hosting its second annual Leaders of the North Bay Awards Luncheon. NBLC believes that there are many leaders among us here in the North Bay whose efforts pay off by sustaining and improving the North Bay’s quality of life. Now is the time to recognize these innovative leaders.

The 2008 Leaders of the North Bay Awards’ keynote speaker, Scott Simon, has spent his career interviewing leaders from around the globe and NBLC is thrilled to welcome him to this showcase of local, North Bay leaders. Simon, a Peabody-award-winning novelist and journalist, is the host of National Public Radio (NPR)’s Weekend Edition.

October 30, 2008 • 11:30am – 1:30pm
Embassy Suites Hotel, 101 McInnis Parkway, San Rafael

Information & Reservations

California Wine Country in Fortune Magazine

Sonoma, Mendocino, and Napa Valley figure prominently in the October 29, 2008 issue of Fortune Magazine articles about  ‘California Wine Country’ [featuring Kistler Vineyards in Sebastopol, Mendocino Wine Company in Mendocino, and Screamimg Eagle in Napa] and mentioning many local vineyards in an article about CEOs who have left their corporate  jobs to get into  ‘Winemaking For Fun and Profit‘.

Organize Your Office: From Chaos to Control – SRJC Workshop

“Come learn how to systemize, categorize, and visualize your information, time, and space. Discover creative ways to capture all your paper by turning piles into files. Create foolproof paperflow systems and design personalized and efficient filing systems. Streamline your email so that you manage your In Box with ease. Gain control of your time with 30-second access and productivity tools. From the home-office to the corporate office, you’ll leave with strategies to overcome the information overwhelm of today.” Presented by Christine Palen.

October 28, 2008 • 6:30- 9:00pm
2921 Maggini Hall, Santa Rosa Campus

Information & Reservations

So You Want To Franchise Your Business

So You Want to Franchise Your Business by Kestenbaum Harold Kestenbaum has worked with more than 100 businesses in their franchising efforts including such household names as Sbarro and Nathan’s. A 30-year veteran of franchise law and a board member of four major franchise companies, he and Adina Genn, an award-winning journalist, have joined forces to teach you the secrets to turning your business into a successful franchise.

  • Step-By-Step Guide To The Franchising Process
  • Low-Cost Ways To Grow A Franchise In The Startup Phase
  • Franchise A Concept For Less Than $100,000
  • Best Practices From Top Franchisors And Franchisees

So You Want to Franchise Your Business, by Harold Kestenbaum and Adina M. Genn [Entrepreneur Press, 2008].

Manta: An Online Business Database – Free & Extensive

Manta.com claims to have information on more than 57,000,000 businesses around the world in their database and you can access basic information about any company for free. Search by company name, zip code, category, country, etc. With a free registration you can access more in-depth information and for a fee you can get detailed profiles. The website also has over 300,000 articles to help with your market research. Check out their Small Business Center for articles on a variety of topics, e.g., ‘Choosing a Credit Card Processing Service’. Be sure to read the FAQ for detailed information about what is available on the site, how to get your business featured, how to correct misinformation and more.

China for Businesswomen

China for Businesswomen China for Businesswomen: A Strategic Guide to Travel, Negotiating, and Cultural Differences, by Tracey Wile-Daugenti [Stone Bridge Press, 2008]. Both traveling and business can present special problems for women and this book is an important resource for men and women traveling to China for business, cultural, or philanthropic activities. It includes articles on negotiating, dining and tipping, health and gender issues, business gifts, and the historic and current roles and pressures of women in China today.

Get Noticed! – eWomenNetwork Workshop

“This Internet Marketing Workshop, hosted by the eWomenNetwork, will teach you how to ‘How to get referrals, build your client base, and expand your business by making a name for yourself.’ At this powerful event, presented by Jill Lublin, you’ll learn:

  • How to create name recognition so that people will want to do business with you
  • Build a strong referral network – identify, contact and convince them to be on your team
  • Make your work life more enjoyable and successful by incorporating the balance of service to others in the process
  • How to conduct business around your values and life
  • How to utilize the marketing technique of distinction and how you can do it with flair

October 21, 2008 • Noon – 2:00pm
Fountain Grove Golf & Country Club, 1525 Fountaingrove Parkway, Santa Rosa

Information & Reservations

Attention Quicken Users

Quicken Online is now free! And the Library has lots of Quicken and Quickbooks manuals to get you up to speed using either program.

How to Wow

How to Wow by Jones“In today’s fast-paced world, where an elevator ride with your CEO can turn into an impromptu meeting, your lunch date can become a job interview, and your conversation at a cocktail party may be a preamble to a potential business merger, knowing how to market yourself in any situation is vital. Corporate coach Frances Cole Jones has helped numerous CEOs, celebrities, and public personalities present their best selves on camera and onstage, in boardrooms and in person; now in her new book, How to Wow, she shares her strategies for making your mark in business and in life.

Every encounter, Jones believes, provides you with an opportunity to positively influence colleagues, employers, neighbors–even competitors. Not only your words, but your tone of voice and your body language speak volumes. The question, however, is: Are they working together to say what you want them to, as effectively as possible?”

How To Wow: Proven Strategies for Presenting Your Ideas, Persuading Your Audience, and Perfecting Your Image, by Frances Cole Jones [Ballantine Books, 2008]. Also available as an audio CD.

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