The Truth About Email Marketing by Jenkins The Truth About Email Marketing, by Simms Jenkins [Financial Times Management, 2008]“Email marketing is one of the most incredibly powerful yet misunderstood marketing channels of the business world. While many companies practice email marketing, few get it right. Industry expert, Simms Jenkins, provides a set of best practices to help you assess and refine your strategy and tactics. Your organization can gain much from new and proven approaches to email marketing: strengthen customer relationships, create loyalty, and build trust and awareness. The result is increased responses in sales, leads, registrations, and more.

  • The truth about recession-proofing your business with email marketing
  • The truth about measuring results and improving promotional and newsletter campaigns
  • The truth about email marketing versus spam”

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