Guerrilla P.R. 2.0 by Levine Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign Without Going Broke, by Michael Levine [Collins, 2008]“According to Levine, limited means are no bar in public relations as long as confidence, dynamism and, above all, moxie exist in abundance. Levine’s theories are steeped in specifics, and readers will find his examples of highly successful campaigns (such as the launch of M.A.D.D.) and flops (remember New Coke?) instructive and entertaining, and his book a clear-eyed and clever bible for the enterprising grassroots publicist.” PW, May 2008
Guerilla Publicity by Levinson Guerrilla Publicity: Hundreds of Sure-fire Tactics to Get Maximum Sales for Minimum Dollars, by Jay Conrad Levinson [Adams Media, 2008]“This completely updated version of the publicity bible lays out the foundation of practical PR knowledge, while bringing you up to date with the latest Web-based publicity strategies.You will learn how to capitalize on low-cost (and sometimes cost-free) technologies so you can: Offer your expert advice over the Internet with podcasts; send out an e-mail blast to quickly reach your consumers; blog about your latest product or service; connect with your clients on social networking sites; conduct effective virtual seminars; build a Web site in order to build your name recognition. It’s all inside-and more.”