Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth, by Stephanie Diamond [Sourcebooks, 2008].
When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there’s a way to level the playing field like never before.
Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word out about their business and win new customers. Stephanie Diamond, founder of Digital Media Works, has over 25 years experience in the marketing world and served for eight years as Marketing Director of AOL. She helps small business owners through topics such as:
- Working with social networking sites
- Creating mindmaps
- Selling your story in a compelling way
- Choosing the right tactics
- Choosing the right tools
- Evaluating customer actions
- And much more
See the SCL Biz Guide to Growing A Business for more marketing ideas.
Thursday 20 Nov 2008 | New Library Materials