How to Succeed in Business Using LinkedIn by ButowHow to Succeed in Business Using LinkedIn: Making Connections and Capturing Opportunities On The Web’s #1 Business Networking Site, by Eric Butow and Kathleen Taylor

“The Web 2.0 innovation LinkedIn [www.linkedin.com] has gained huge popularity as a professional networking tool and is often considered the key to success for businesspeople and job seekers today. In fact, all Fortune 500 companies are already part of this service. Butow (CEO, Butow Communications Group) and Taylor (cofounder, TalentPlanet) show how to use LinkedIn strategically to communicate and to gain competitive advantage. The 12 chapters supply detailed and practical instructions for functions such as registration, profile creation, and the management of contacts, leads, and recommendations. In addition, members are offered guidance about proper business etiquette and for using LinkedIn to its full potential, especially with regard to recruitment, job seeking, and business intelligence.” LJ, September 2008