November 2008

Success Through Invention & Product Development – RESBDC Workshop

“Learn to develop your invention, product, idea or service and get it to market. Research and protection of intellectual property, including patents, trademarks and copyrights.”  Presented by Redwood Empire Small Business Development Center Instructor, Steve Schneider.

The workshop is repeated on four dates:
November 12, 2008 • 9:00am – Noon
January 14, 2009 • 9:00am – Noon
February 11, 2009 • 9:00am – Noon
March 11, 2009 • 9:00am – Noon

Participants MUST ATTEND Success Through Invention Workshop Prior to Attending Product Development for Inventors. It is repeated on these three dates:

November 26, 2008 • 9:00am – Noon
January 28, 2009 • 9:00am – Noon
February 25, 2009 • 9:00am – Noon
March 25, 2009 • 9:00am – Noon

Redwood Empire Small Business Development Center
606 Healdsburg Avenue, Santa Rosa

Information and Reservations or call 1-888-346-SBDC

Does Your Business Need $$ ? The Angels Are Coming to Town

Presented by the Santa Rosa Chamber of Commerce and the City of Santa Rosa, the Fifth North Bay Growth & Innovation Forum in Santa Rosa, will not only showcase selected companies [see SCL Biz], they will have all day events for everyone:

RAPID ROUNDTABLES:  The 30-minute table-top discussion sessions are designed to quickly deliver immediately usable information for business owners coping with today’s challenging economic climate. Attendees will choose to sit in on three separate table discussion sessions on:

  • Guerilla Marketing – Five Ways to Drive Sales
  • Creative Financing – It May Be Easier Than You Think
  • Crisis Management – There is a Good Solution When It Hits the Fan
  • Smart Pitch to Banks, Angels, Venture Capitalists or Other Investors
  • Business Planning to Get Fast Results
  • A Dollar Saved is a Dollar Earned – Tips to Trim Costs
  • Increasing Productivity by Developing Your Human Capital.

The  event starts at 9:00 am with a discussion by SSU Business School Dean Bill Silver and North Bay Business Journal editor Brad Bollinger on “How Can the Entrepreneur Take Advantage of the Down Market.”

November 13, 2008  • 9:00am – 7:00pm
Hilton Sonoma Wine Country Inn,  3555 Round Barn Boulevard, Santa Rosa

Information & Registration

Puttin’ On the Ritz

The New Gold Standard by Michell It is the standard for great customer service: the swank Ritz Hotel and now Joseph A. Michell tells you how to treat your customers and build your business in The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company [McGraw Hill, 2008].”Granted unprecedented access to the company’s executives, staff, and its award-winning Leadership Center training facilities, he explored every level of leadership within the organization. He emerged with the key principles leaders at any company can use to provide a customer experience unlike any other, such as:

  • Understanding the ever-evolving needs of customers
  • Empowering employees by treating them with the utmost respect
  • Anticipating customers’ unexpressed needs and concerns
  • Developing and conducting an unsurpassed training regimen”

11/8 Online Marketing: How to Promote Your Business on the Internet – SRJC Workshop

“Are you new to operating on the Internet or looking for ways to improve traffic to your website? This basic e-marketing class will teach you how to use your website as a marketing tool. Topics include:

  • how to create high impact, high response websites
  • how to increase popularity and average viewing time
  • how to work with the Internet as a whole in your marketing plan
  • how to achieve higher rankings in search engines
  • how to do online advertising with AdWords and Pay-per-Click
  • how to encourage viewers to return
  •  how to determine how well your website strategy is working”

Presented by Cathy Balach.

November 8, 2008 • 9:00am – 1:00pm
2702 Maggini Hall, Santa Rosa Campus

Information & Reservations

Team Building- How Personality Types Can Spark Team Success – RESBDC Workshop

“In this fun and interactive workshop, participants will complete a self-assessment to identify their dominant personality style and its inherent strengths and weaknesses. Using this information, you will come to understand how four personality styles influence team dynamics and ways you can use that information to optimize the strengths of each team member and the team as a whole.”  Presented by Redwood Empire SBDC Instructor Karin Iwata.

November 6, 2008 • 9am – Noon
Redwood Empire SBDC, 606 Healdsburg Avenue, Santa Rosa, CA 95401

Information & Reservations or call 1-707-524-1776

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