Finding the Sweet Spot by Pollard Finding the Sweet Spot: The Natural Entrepreneur’s Guide to Responsible, Sustainable, Joyful Work, by Dave Pollard [Chelsea Green, 2008]

“Pollard, a longtime entrepreneurial advisor, distills his extensive experience into sound suggestions in this useful and much-needed book. According to the author, too many individuals hesitate in creating a business in line with their goals, skills and values out of fear or a lack of self-confidence or funds. Pollard argues that entrepreneurship need not imply stress or risk, and he coaches readers through the process of identifying their passion, choosing the right collaborators and discovering unmet needs in the marketplace. Helpful charts and exercises guide the reader in finding where their purpose, passions and gifts intersect; and bite-sized case studies of entrepreneur success studies abound and help illustrate his points. Along the way, Pollard warns against settling for work that is anything less than satisfying. The ideal job—what he calls “natural enterprise” or the “sweet spot”—is an innovative business that touches people’s lives. Pollard gives an insightful overview of the entrepreneurial process, and the book itself stands testament to the success of the author’s methods. ” PW 2008