“Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it’s never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company’s reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity, by Marcia Yudkin [Career Press, 2008], includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques–from blogs and social media to viral videos and podcasting – along with the basics of earning ink or air time. It also covers:
The SCL Biz Guide to Growing A Business can help you with more great ideas for advertising, publicity, and marketing.
Monday 08 Dec 2008 | New Library Materials