Google Insights for Search can help you figure out what people are interested in and what they’re buying and how they’re searching for your product or service. Type in a search term or a product name and see where searches are originating and what search terms are being used.

You can also search by:

  • Category: Narrow data to specific categories, like finance, health, and sports [e.g., apple in the Food and Drink category in the US]
  • Seasonality: Anticipate demand for your business so you can budget and plan accordingly. [e.g., hotel in 2007, 2008]
  • Geographic: Know where to find your customers. See how search volume is distributed across regions and cities [e.g., ski in Australia vs. Switzerland]

Google Insights for Search