How to Say It by Claxton If the time has come for your business to catch up with online marketing, Lena Claxton and Alison Woo’s new book, How to Say It: A Guide to Promoting Your Small Business Using Websites, E-zines, Blogs, and Podcasts [Prentice Hall, 2008], will make it easy.Only a few of the many topics:

  • What Can New Media Do for Your Business?
  • Getting Your Message Across…With a Website
  • How to Say It in the Basic Elements of an E-zine
  • Telling Your Audience about Your Blog
  • How to Say It with Your Podcasts and How NOT to Say It with Your Podcasts
  • Ultimate New Media Blueprint