“In this workshop, you will get a start on writing your business plan, and how it can be fun and exciting rather than tedious. A straightforward process of “telling your business story” will serve as your writing guide. You will learn about the main components of a good business plan: Position your product or service within your industry; reaching your target customers through methods of guerilla marketing; and how operations, marketing, and sales work together. Then, you’ll hear about the choices you have to legally “form” your business: sole proprietorship, partnership, LLC, S or C corporation. Considerable time will be spent on another crucial topic: how to convince an underwriter at a bank to fund your business. We will talk about the entire process from application to managing the loans prudently.”

March 7, 2009 • 9:00am – Noon
SRJC, Emeritus Hall on Elliott Avenue, Room 1522

Information and registration