A Sense of Urgency by Kotter

“Kotter identifies the single biggest factor to successful change, which also happens to be his number-one principle: creating a true sense of urgency. In a way that will resonate with those charged with carrying out new corporate strategies or implementing transformation, he details one streamlined strategy: appeal to the head and the heart,with four supporting tactics: bring the outside reality in, behave with true urgency every day, selectively look for upside possibilities in crises, and effectively confront what he calls the no-no’s. Charts and chapter summaries help connect theory to the practical question: How do we move people to act? An easy, quick read that provides good elucidation of what makes change work.”Booklist, August 2008

A Sense of Urgency by John P. Kotter, [Harvard Business Press, 2008]

Managers can find more ideas in the SCL Biz Guide to Managing a Business.