Small Business Web Sites Made Easy by Holzner “Take your business online and start generating additional revenue with help from this highly visual, easy-to-follow guide. Small Business Web Sites Made Easy, by Steven Holzner [McGraw-Hill, 2009], shows you how to use HTML, CSS, JavaScript, PHP, and other tools to create a compelling site that’s functional, flexible, secure, and ready for commercial transactions. The book also covers the fundamentals of web-based marketing, including search engine optimization and pay-per-click advertising. Now you can establish a solid online presence without the expense of hiring a designer!

  • Learn essential HTML skills
  • Plan your site architecture
  • Add style to your web site using Cascading Style Sheets (CSS)
  • Make your pages come alive with JavaScript elements
  • Increase leads, conversions, and sales using search engine optimization (SEO)
  • Set up pay-per-click advertising, including Google AdWords
  • Track metrics with hit meters
  • Market your site on Facebook
  • Create a shopping cart and enable credit card transactions”