Presented by the Small Business Development Center at SRJC, this 3-part series provides small business start-up information to people who have developed a business concept and have initiated the planning process to start their business. Upon finishing all 3 modules, you may begin working individually with a Business Advisor.
July 6, 13, and 20, 2009 • 6:00 9:00pm
SBDC, 421 Tenth Street, Santa Rosa
Information and Reservations or call 1-888-346-SBDC
Tuesday 30 Jun 2009 | Business Events
Thinkertoys: A Handbook of Creative-Thinking Techniques, by Michael Michalko [Ten Speed Press, 2006], “will teach you how to generate new ideas for businesses, markets, sales techniques, and products and product extensions. Packed with fun and practical tools and exercises, it outlines 30 practical linear and intuitive techniques that can be used by individuals or groups to tackle and solve business problems in fresh, creative ways.
An updated edition of the best-selling business creativity book, with more than 30 brainstorming techniques and hundreds of creative-thinking tips and tricks. Revision includes new techniques, examples, and sections on group brainstorming and endgames.”
Sunday 28 Jun 2009 | New Library Materials
The eagerly awaited annual Reader’s Poll Best of list has been published in the July 2009 issue of NorthBaybiz and is also available online:
Congratulations to the Winners!
Saturday 27 Jun 2009 | All Business
Here are three programs to helps vets:
Thursday 25 Jun 2009 | All Business
| “Reach millions of targeted new customers at the precise moment they’re looking for the products and services you’re selling with help from this hands-on guide. Winning Results With Google AdWords, by Andrew Goodman [McGraw Hill, 2009], reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You’ll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign!
Wednesday 24 Jun 2009 | New Library Materials
“Webber, entrepreneur and columnist, offers advice and inspiration with 52 practical lessons gleaned from more than 40 years of working with extraordinary leaders in a variety of endeavors. He sets out to help today’s professional men and women stay focused, productive, and inspired even in our most turbulent times of change relating to globalization, technology, and the knowledge economy.
The author kept records of his experiences and describes them along with the lessons he learned, showing us how these lessons can be applied to our business or personal life. His rules? When the going gets tough, the tough relax; don’t implement solutions, prevent problems; the difference between a crisis and an opportunity is when you learn about it; every start-up needs four things: change, connections, conversation, and community; entrepreneurs choose serendipity over efficiency; knowing it ain’t the same as doing it; and great leaders answer Tom Peters great question: How can I capture the world’s imagination? This excellent book offers valuable, thought-provoking ideas.” Booklist, April 2009.
Rules of Thumb: 52 Truths for Winning At Business Without Losing Your Self, by Alan M. Webber [Collins Business, 2009]
Tuesday 23 Jun 2009 | New Library Materials
Regular readers of SCL Biz may remember a call for nominations for the North Bay Business Journal Women in Business awards posted here on March 25, and now it is time celebrate the winners – women who are “outstanding in the North Bay for their success and contributions to the business community as leaders, innovators, and visionaries.” Sheila Murray Bethal, Ph.D., is the keynote speaker.
June 25, 2009 • 6 – 9:00pm
Sheraton Sonoma County, 745 Baywood Drive, Petaluma
Reservations Seating is limited – Registration Deadline is June 19!
Monday 22 Jun 2009 | Business Events
Part of the Sonoma Mountain Business Cluster (SMBC) Business Essentials Series & Brown Bag Lunch, the presenter is Brenda Gilchrist, the Co-Founder of The HR Matrix.
Going from being the only person in your business to hiring your first employee is a big step, involving numerous compliance issues that must be handled correctly to avoid costly legal claims.
Please bring your questions and join us to learn about:
June 23, 2009 • 12:30 – 1:30pm
SMBC Conference Room B, 1300 Valley House Drive, Suite 100, Rohnert Park
RSVP: Email Kari Zimmerman or call 707-664-6200
Friday 19 Jun 2009 | Business Events
The San Francisco Peninsula Press Club recently announced its Greater Bay Area Journalism Awards, with winners selected from 424 entries from media professionals in the 11 Greater Bay Area counties.
SCL Biz is pleased to share The Press Democrat award winners with you, especially Kevin McCallum for his business story “Bad Loans, Big Losses” :
Thursday 18 Jun 2009 | All Business
|“It’s time to move beyond eBay and first-generation online selling and start Selling Online 2.0. Second generation online selling means migrating from eBay to other online marketplaces, including craigslist, Amazon, and your own e-commerce website. You’ll need to make some new plans, learn some new skills, and change some of the things you do–but you’ll find that there’s more money to be made on your own than relying on traditional eBay online auction sales.
Selling Online 2.0: Migrating from eBay to Amazon, Craigslist, and Your Own E-Commerce Website, by Michael Miller [Que, 2009].
Wednesday 17 Jun 2009 | New Library Materials
Hosted by the Sonoma County Economic Development Board, Dr. Steve Cochrane, Senior Managing Director of Moody’s Economy.com, provides his annual outlook analyzing the primary business sectors that affect the local economy.
Join us for a hot breakfast and Dr. Cochrane’s analysis of the measures underway to rebuild the U.S. economy and indicators to watch in the U.S. and global market.
June 25, 2009 • 7:00 -9:00am
Hyatt Vineyard Creek Hotel, 170 Railroad Street, Santa Rosa
Information & Reservations – Reservation Deadline June 19
Tuesday 16 Jun 2009 | Business Events
Sonoma State University instructor Ray Johnson, industry expert and author of The Good Life Guide to Enjoying Wine serves as the Assistant Director of the San Francisco Chronicle Wine Competition. He will lead one of the Wine Business Program’s most popular professional development courses Wine Entrepreneurship in an intensive 3-Day Series. It’s a very difficult time for many in the industry with seemingly endless bad news.
If you want to launch a new venture, from developing a new vineyard to building a new brand, this intensive course could make a significant difference to your success. The course features a high caliber of experts and successful entrepreneurs who will share their real-world experience on the important components of a successful wine business.
June 18 to June 20, 2009 • 8:00am – 5:00pm
Sonoma State University, Darwin Hall 103
For further information please call Renée Thompson at 707-664-2260 or Extended Education at 707-664-2394 to register.
Monday 15 Jun 2009 | Business Events
The Cloverdale Chamber of Commerce is working hard for its members and they are hosting a meeting, “An Honest Discussion About the Challenges of Doing Business in Cloverdale.” The meeting is open to everyone, but will focus on Cloverdale business.
“Please come to participate in an honest discussion about doing business in Cloverdale. Bring your ideas; share what is working for your business, what isn’t, and how we as a business community an better support each other during these difficult economic times. If you are unable to make this meeting please, send your comments in an email to firstname.lastname@example.org to be shared at the meeting.”
June 18, 2009 • 7:00 – 9:00 pm
Cloverdale Chamber of Commerce Meeting Room,105 North Cloverdale Boulevard
Friday 12 Jun 2009 | Business Events
The Small Business Development Center at SRJC presents this workshop that will get your managers and employees doing the little things that can make all the difference in business. Put these simple yet powerful concepts to use and you will see impressive improvements in service, customer loyalty and profits.
Let’s face it: customers who have a negative experience with your company can produce devastating ripple effects, and in this economy can quickly drag your business down. But, if you creatively apply a constant flow of small, customer-centered innovations, you will see consistent and persistent strengthening of your customer base.
During this interactive session, you learn the “50 Secrets” and leave with a ready-to-implement Customer Service Plan for your business!
June 16, 2009 • 6:00 – 9:00pm
SBDC, 421 Tenth Street, Santa Rosa
Information and Reservations or call 1-888-346-SBDC
Thursday 11 Jun 2009 | Business Events
“In this book, nationally known business transformation agent Roxanne Emmerich teaches you a complete system for bringing more of both to your business: more fun, and more money. This book combines the human elements of a great business parable with an intensely focused and realistic system that has been proven in dozens of the Midwest’s most successful financial institutions–a system that repeatedly delivers major business performance improvements in just months. In the great tradition of Ken Blanchard, Emmerich introduces you to two CEOs: one desperately struggling to stay afloat and another who’s discovered a better, more fulfilling route to growth and profitability.”
Thank God It’s Monday!: How to Create a Workplace You and Your Customers Love, By Roxanne Emmerich [FT Press, 2009]
Wednesday 10 Jun 2009 | New Library Materials