June 2009

Twitter Power

Twitter Power by Comm Twitter Power: How to Dominate Your Market One Tweet at a Time, by Joel Comm, with Ken Burge [Wiley, 2009].

“In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.”

North Bay Investor Summit

Looking for a capital infusion or startup money? This is an excellent opportunity to see the process up-close and personal, as you watch the selected companies present their business ideas to angel investors and venture capitalists to obtain funding.

The North Bay Investor Summit (NBIS) is a premier gathering of the angel capital community to bring together approximately 150 accredited investors and 10 presenting entrepreneurs looking for funding and was created to foster collaboration among angel groups, as well as to reach out to the larger investment community. NBIS is organized by The Sonoma Mountain Business Cluster, in partnership with Keiretsu Forum and the North Bay Angels.

Adeo Ressi, an internationally known entrepreneur, environmentalist and founding member of TheFunded.com, will be the keynote speaker – “Reinventing the Funding Eco-System” will be the topic of Ressi’s speech at the first annual NBIS.

The event is open to general attendance. Register now to ensure your seat at this exclusive event as participation is limited.

June 10, 2009 • 7:30am-2:00pm
Sonoma Mountain Village Event Center, 1100 Valley House Drive, Rohnert Park

Information & Registration

Success Through Invention & Product Development – SBDC Workshop

“Learn to develop your invention, product, idea or service and get it to market. Research and protection of intellectual property, including patents, trademarks and copyrights.”

Presented by Small Business Development Center at SRJC Instructor, Steve Schneider.

The workshop is on June 10, 2009 • 9:00am – Noon.

Participants MUST ATTEND Success Through Invention Workshop Prior to Attending Product Development for Inventors that is on June 24, 2009 • 9:00am – Noon.

Small Business Development Center
606 Healdsburg Avenue, Santa Rosa

Information and Reservations or call 1-888-346-SBDC

Best Practices in Email Marketing for Entrepreneurs, Associations, Chambers, Non-Profits, and Small Business

This is a new workshop from the Small Business Development Center at SRJC.  Proactive, outbound Email Marketing should be an important, key component of your overall marketing or customer/member communications strategy. Email marketing is cost effective and easy to measure.

Suitable for all experience levels, this session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies for getting and keeping quality subscribers, increasing deliverability and open rates, writing good headlines and content, saving time, getting readers to take action, and more!

The workshop will help you to:

* Reach more people with your message
* Create email campaigns that get results
* Get your emails opened and read
* Write compelling subject lines and copy
* Interpret email campaign results (open-rates, bounce-rates, click-thru rates, etc …)

June 9, 2009 • 10:00am – Noon
Redwood Credit Union, 3033 Cleveland Avenue, Suite 100, Santa Rosa

Information and Reservations or call 1-888-346-SBDC

Getting Started with Constant Contact – SBDC Workshop

Presented by the Small Business Development Center at SRJC, this informative seminar is suitable for all experience levels but assumes that you have a general knowledge of Email Marketing concepts. This workshop will focus on “Getting Started” with Constant Contact’s do-it-yourself email communication service. This workshop provides specific (product) training.

The workshop is designed to help you quickly and easily master the Constant Contact system. You’ll learn how to set up account options, add signup boxes to your website and emails, load a list, build a campaign, brand your email to match websites and logos. You’ll also learn how to develop content, get your email opened, and track results!

June 4, 2009 • 1:00 – 3:00pm
Redwood Credit Union, 3033 Cleveland Avenue, Suite 100, Santa Rosa

Information and Reservations or call 1-888-346-SBDC

Business Going Under? Here’s an ARC to Help Keep You Afloat

Money’s tight and the business climate has certainly been better – if your small business is stressed meeting expenses during these economic times, the U.S. Small Business Administration has a new loan program designed just for you.

SBA’s America’s Recovery Capital Loan Program can provide up to $35,000 in short-term relief for viable small businesses facing immediate financial hardship to help ride out the current uncertain economic times and return to profitability.  Each small business is limited to one ARC loan.

ACT NOW – ARC loans will be offered by some SBA lenders for as long as funding is available or until September 30, 2010, whichever comes first.

Small Business Administration – ARC Loan Program

So You Want to Start a Business – SBDC Workshop

Presented by the  Small Business Development Center at SRJC, this 3-part series provides small business start-up information to people who have developed a business concept and have initiated the planning process to start their business. Upon finishing all 3 modules, you may begin working individually with a Business Advisor.

  • Module I- Planning & Legal Structure
  • Module II-Marketing & Financing
  • Module III-Business Plan

June 9, 10, and 11, 2009 • 6:00 9:00pm
SBDC, 421 Tenth Street, Santa Rosa

Information and Reservations or call 1-888-346-SBDC

5 Keys to Restructure Your Debt – SBDC Workshop

The Small Business Development Center at SRJC is offering a new workshop to help you restructure your debt. Approximately 40,000 businesses close their doors or file bankruptcy each month. Many of these companies had a mountain of debt and didn’t have a plan to work themselves out of it. In this informative session, you will learn to assess your cash flow situation, understand the options available and guide you to forecasting future issues.
This 3-hour workshop includes the warning signs to look for, what to consider before restructuring, which creditors should be restructured, how much you can afford each month and calculating a monthly budget. Completing a payment proposal and dealing with the fallout is also discussed. This is an interactive session with workbook and guidance in defining business strategies for future use and decision-making tips to ensure success.
Who will benefit from this workshop? All product and/or service based businesses of any size, including home-based and start-ups will benefit from the workshop.

June 4, 2009 • 6:00 9:00pm
SBDC, 421 Tenth Street, Santa Rosa

Information and Reservations or call 1-888-346-SBDC

Freelancers: Help with Insurance, Retirement & More

Freelancing – the word has been around for hundreds of years, but the world of freelancing today, while offering a tremendous freedom to those who are self-employed, also presents challenges.

The Freelancers Union is addressing some of these issues: “Freelancers Union is a nonprofit organization that represents the needs of America’s independent workforce though advocacy, information, and service. Independent workers make up 30% of the nation’s workforce. We are freelancers, consultants, independent contractors, temps, part-timers, contingent employees, and the self-employed. Despite our contribution to America’s economy, we’re often left out of the social safety net. Most freelancers can’t access affordable insurance, are taxed more than traditional employees, and have limited access to protections such as unemployment insurance, retirement plans, and unpaid wage claims.”

It appears that Sonoma County freelancers have access to health, dental, disability, and life insurance, and to a 401k retirement plan.

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