||In their book, Yes!: 50 Scientifically Proven Ways to Be Persuasive, Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini [Free Press, 2008] use short, snappy chapters to teach you how to get others to say “Yes.” Here is a taste of the book – the first of fifty chapters:
- How can inconveniencing your audience increase your persuasiveness?
- What shifts the bandwagon effect into another gear?
- What common mistake causes messages to self-destruct?
- When persuasion might backfire, how do you avoid the magnetic middle
- When does offering people more make them want less?
- When does a bonus become an onus?
- How can a new superior product mean more sales of an inferior one?
- Does fear persuade or does it paralyze?
- What can chess teach us about making persuasive moves?
- Which office item can make your influence stick?
Monday 27 Jul 2009 |
New Library Materials