Yes!: 50 Scientifically Proven Ways to Be Persuasive by Goldstein In their book, Yes!: 50 Scientifically Proven Ways to Be Persuasive, Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini [Free Press, 2008] use short, snappy chapters to teach you how to get others to say “Yes.” Here is a taste of the book – the first of fifty chapters:

  1. How can inconveniencing your audience increase your persuasiveness?
  2. What shifts the bandwagon effect into another gear?
  3. What common mistake causes messages to self-destruct?
  4. When persuasion might backfire, how do you avoid the magnetic middle
  5. When does offering people more make them want less?
  6. When does a bonus become an onus?
  7. How can a new superior product mean more sales of an inferior one?
  8. Does fear persuade or does it paralyze?
  9. What can chess teach us about making persuasive moves?
  10. Which office item can make your influence stick?