E-Myth Enterprise by GerberThe E-Myth Enterprise: How to Turn a Great Idea into a Thriving Business, by Michael E. Gerber [HarperBusiness, 2009]

Gerber, entrepreneur and consultant, offers his perspective on inventing an original company and becoming successful in our free-market system in an atmosphere in which most companies fail and 6 out of 10 venture-capital-funded businesses also fail.

His is a book about the rare people he has met, passionate and persevering, who imagined and then created businesses unlike any they had seen. We learn that succeeding in a free market requires a company to continually beat the competition in satisfying the essential needs, expectations, and perceived preferences of four critical constituents: employees, customers, suppliers, and lenders (only serving customers is not sufficient). Collectively, these four groups determine a company’s life span.

In concluding, Gerber reflects, “Great companies . . . are headed by great people who are possessed by a burning hunger to create something perfect in the world that they can’t find in themselves.” They are driven by ideas. Everyone will not agree with all of Gerber’s beliefs, but he makes a compelling case for his views. This excellent book is a must-read for current and aspiring entrepreneurs.  Booklist Reviews, 2009