Did you know that Sonoma State’s Wine Business Institute keeps a research database of articles published by their faculty? Many of the articles are available to read online! The articles are sorted by subject, with topics ranging from branding, packaging, wine consumers, etc. For example, under the “Marketing and Sales” category there is an interesting article on wine in Mexico, “Mexican Wine, Beer or Tequila: The Amazing Resilience of Mexico's Wine Industry,” coauthored by Jorge Covarrubias and Liz Thach. Read it here.
Image courtesy of Wine Folly.com